One of the first shots we see is of Pixie Lott walking through the door. We see a close up shot of her walking through the door with her legs out. This would appeal to her audience as it shows her to be attractive and 'flaunting' herself which would interest people into watching her pop video.
One of the next shots we see is a close up of a radio. This happens just at the music kicks in which is one the the typical conventions of a music video as it matched the lyrics to a visual picture
Shortly after the lyrics are "im looking in the mirror and i think im liking what i see". Here you see people with a mask which has pixies face on, which again matches the lyrics to the shot on screen.
When the chorus starts the lyrics are "All the girls and the boys you got it going on" Whilst she is singing this the girls and boys in the video come to the dancefloor ready to dance, again matching the lyrics to the visual shots
Throughout the pop video there are plenty of shots of Pixie Lott having a laugh and joking around with her friends. This demonstrates the genre of the music very well as in pop videos there are always dance routines of the pop star and they also represent them as 'fun' and 'bubbly'.
There are also many close ups on the artists face, this is a very popular convention as it allows the audience to identify with the artist and understand any recurring motifs that develop over their work.
Shortley after you hear the lyrics " I can see the silhouettes dancing up against the wall" you see on screen a mid shot of Pixie and a boy against a white wall almost mirroring a silhouette which again is matching the lyrics and the visual shot.
Again there is another dance routine which is repeated greatly throughout this pop video
Overall Pixie Lotts video Girls and Boys includes many of the conventions in which make a pop video so different to all the other genres.
