Final Idea.

I have finished all my research and i think i am ready to start planning my own pop video and ancillary piece, my digi-pak.

My initial idea is to do Pixie Lott's song 'gravity'

I have chosen to do this video as i believe that there is no 'storyline' in this video, it focuses on the artist and just shows her dancing. So i aim to add a story line to the video, still focusing on the 'main character' however adding a storyline to make it more of a 'televised bard'. I still want to attract the same target audience however i aim to do it in a different way.