I have looked deeper into music videos to get a deeper understanding of more technical conventions to help me to be able to plan my video correctly.
2. Conventions of solo artist performance:
this refers to the arrangements of performers and props on stage or in a scene for a production of a music video or any other media text. Mis en scene puts importance on the representation of something. An example is, ‘Mad by Neyo’ it involves him walking down a road alone, being isolated in a room which reflects his isolation from his lover. Also the props include hats and dark clothes which reflect his mood. Similarly the light is kept very dark as its black and white; this connotes the angry and depressed mood.
Craig Davis’s theory
1. Conventions of the band performance:
a degree of authenticity of the performance is sought by the band and the director so we find lip-sync close-up, mimed playing of instruments, repetition of chorus shots to enhance. ‘Repeatability’, unusual camera shots and angles e.g. the micro camera shots. Attached to the neck of a guitar, sweeping crane shots to film audience reaction to it.
a degree of authenticity of the performance is sought by the band and the director so we find lip-sync close-up, mimed playing of instruments, repetition of chorus shots to enhance. ‘Repeatability’, unusual camera shots and angles e.g. the micro camera shots. Attached to the neck of a guitar, sweeping crane shots to film audience reaction to it.
2. Conventions of solo artist performance:
Dance routines to enhance ‘repeatability’ a first person mode of address directly engaging the viewer through the camera which involves many close up shots of eyes rolling and gesturing (see how these conventions have been adopted by ‘Pop Idol’ contestants in a bid to appear professional and authentic)and if the video is a hybrid form cutting between performance and narrative then the solo artist or band lead singer often becomes part of the narrative story, acting as narrator and participant at the same time (see Jarvis Cocker in Pulp’s video for ‘Babies’)
Camera shots:
Pop videos tend to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of he song with the movement of the lips of the artist.
Pop videos tend to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of he song with the movement of the lips of the artist.
Camera Movement:
The movement of the camera is used to follow and trace the artist or band, camera movement includes, tilts, pans, tracking and crane shots.
The movement of the camera is used to follow and trace the artist or band, camera movement includes, tilts, pans, tracking and crane shots.
this refers to the arrangements of performers and props on stage or in a scene for a production of a music video or any other media text. Mis en scene puts importance on the representation of something. An example is, ‘Mad by Neyo’ it involves him walking down a road alone, being isolated in a room which reflects his isolation from his lover. Also the props include hats and dark clothes which reflect his mood. Similarly the light is kept very dark as its black and white; this connotes the angry and depressed mood.
Editing:
Jump cuts is the predominant editing technique used in pop videos. This is because this allows a sudden change from one scene to another. Similarly transitions such as fade and dissolve are very common in music videos as they create a different effect to cuts.
Jump cuts is the predominant editing technique used in pop videos. This is because this allows a sudden change from one scene to another. Similarly transitions such as fade and dissolve are very common in music videos as they create a different effect to cuts.
Lighting:
Some pop videos are black and white which help emphasize a particaular mood and some videos have artificial lighting which put the artist in an enhanced look.
Some pop videos are black and white which help emphasize a particaular mood and some videos have artificial lighting which put the artist in an enhanced look.
Sound:
Sound is mainly the vocals or the song but in some cases such as Michael Jackson- Thriller, the producers can the the music video into a short film.
Sound is mainly the vocals or the song but in some cases such as Michael Jackson- Thriller, the producers can the the music video into a short film.
Props:
These are vital in aiding to add to the scene and create significance on particular objects or people.
These are vital in aiding to add to the scene and create significance on particular objects or people.
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