Evaluation- In what ways does your media product use, develop or challenge forms and conventions of real media products?

When starting this product i did a significant amount of research into the conventions and forms to allow my products to be as real and successful as the other products.

My main product which is the pop video i believe uses and challenges all of the conventions of a 'pop' video. I choose to do a 'teleivsed bard' video which as Goodwin stated provides a storyline within the video however i also made scenes which enable the audience to identify that it is a pop video.

At the start of my video you see the character in a dance studio with mirrors, the mirrors symbolise a pop video as it is one of the conventions which enable it to be classed as pop. It shows the character reaching in the air and slowly going down, whilist doing this the lyrics read ' gravity, gravity, gravity, gravity'. This allows the lyrics and visuals to match as her becoming lower represents 'gravity' as it pulls people back to the ground. This potrays a deeper meaning to the video whereas the dance studio, mirrors and dance sequences are potraying the genre similar to 'pixie lotts' 'girls and boy'.
The next shot which is a key theme in my video is close up on the characters face and you see her sing the lyrics. This is another convention which i used as it enables the audience to focus on the lyrics which are being sung whilist also letting the audience identify with her facial expression to portray the tone of the video.

I used a 'memories' box to allow the audience to understand the relationship between her and her dad as there isn't any talking in 'pop'videos so i had to use visual shots to convey the information to the audience that they needed to know. I used shots such as over the shoulder and close ups.m This is similar to videos such as 'Christina Agulari, beautiful' which i did analysis on in my research where she uses images and shots to convey what we need to know about the characters to understand the underlying message to the video.

Another symbol i use within my video is the 'necklace'. You see a close up shot of her putting it on before she goes to see her dad. Later on in the video you see her rip it off however i choose to slow it down so you can see that she really means it.

To conform with the conventions i choose to have each chorus in the dance studio with the character dancing infront of the mirrors. Goodwins theory states  "There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body" I choose to confrom with this is as i still want my character/ popstar to be idolised by her audience, which needs her to be portrayed as 'sexy and good looking'. This is like 'Girls Aloud' in all of the music videos they are seen to be very 'sexy and glamourous' however unlike my video there 'selling point' is that whereas i wanted my video to be about the deeper meaning in the lyrics and video, rather than what she looks like.

At the end of the dance sequence when she moves diagonly from one corner of the room to another there is a shift in the camera. I used this as a symbol again, it represents the shift in gravity when she dances, the release of emtion and anger she feels towards her dad when she dances. This would attract my audience as they would be able to relate to it for example if they dance, do sports or sing they would know that they can really express themselves when dancing and forget about everything. I think this devolps the forms and conventions of real videos as symbolism isn't the main focus of pop videos yet i have made it a key concept to mine whilist still using the main conventions featured in other videos.

In my video she chucks a glass of water over her dad, i used slow motion in this shot so the auidence could identify the meaning of it. It portrays the anger and hatrid she feels towards her and the water is all the things she wants to say being poured over him. This is a popular convention of pop videos with it being used, similarly, to convey emotions as when you see it slowed down you can focus the emotions between them.

At the end of the video you see her walking away, this is done in many videos. To portray the ending of the video whilist also shwoing the ending of the relationship between her and her dad. Overall i believe my video uses many of the conventions however it also develops them to allow it to become a 'televised bard' with a deeper meaning and an indepth storyline.

My first ancillary product which is the digi pack i belive challenges the conventions of a typical pop digi pack.Again before starting i did alot of research into what to include and what not to include in your digi pack and did find the conventions of what makes a digi pack. Many of the digi packs i analysied before making mine featured picture after picture of the artist, som ebeing close up shots, long shots, and even some stills from their videos. However i decided to challenge it as i believe in my video i didnt really chanllenge much conventions to the extent i could have so choose to do it in my ancillary product. On the front i did use a picture of the artist which does conform to conventions however i did this so that the auience could identify it was her album when looking in shops such as Zavi and HMV. However the other pictures i choose to insert are all the main symbols i talked about above which represent deeper meanings for example the ballet shoes and the necklace. I had choosen to keep the back cover of the digi pack like all others with the list of the songs and the bar code as with out these it wouldnt be a digi pack! I also included the name and title of the cd on the front of the cover to allow the audience to identify who it is, which is one og the basic components to a digi pack. Overall i believe my product challenges typical forms and conventions of digi packs as it takes a more 'simplistic' and 'abstract' look rather than just featuring pictures of the artist looking 'glamourous'.

My second ancillary product is a advert for the album. I choose the picture which features on the front of my album to be the background of my advert so the audience will identify them together which is a key conventions of adverts to link the pictures back to the original product. I also gave a breif description 'DEBUT ALBUM GRAVITY OUT NOW TO BUY AND DOWNLOAD. INCLUDES BRAND NEW HITS TURN IT UP AND SMILE PLUS MANY MORE. ALSO BONUS TRACKS AVAIABLE TO DOWNLOAD FROM I TUNES NOW' i put this in capitals so it would stand out to the reader however i kept the same font used in my digi pack which is a conventions so there is no continuity errors. I also choose to include 5 star- The Guardian which again is a key concept as it attracts the audience into purchasing the product which is what i found out in my audience research.

To conclude i believe my products all conform to the conventions in some ways otherwise it would not be recongnised as a 'pop' video for example or an advert. However i have tired to devolp the conventions to allow new ideas to be portrayed.