What have you learned from your audience feedback?

When starting my product i intentded to use audience feedback to shape my ideas and help me finish my three products, i used questionaires, direct interviews and youtube to gather this information. I wanted advice on my products whilst also wanting feedback on my final products.
One of the first things i did was a interview with people of all various ages to see what they believe a pop video should include and also the pros and cons about them so i could  try and make a video that would be liked by many different types of audiences. They gave me alot of valuable answers:

• they wanted dance routines
• they wanted a story line instead of it being focuse on the artist
• they wanted a meaning to the video, not just about a random subject
• they wanted symbols, not just dressed and makeup.

I tried to incorperate everybodys ideas so started to plan my ideas. I did no more audience research unforantely which if i could do this project again i would have as i believe it would have helped me gather much more ideas and maybe some more at a better quality.


Another problem i have had which i have stated in an earlier post is that my video on you tube has no sound, this has ment that i have not got any audience feedback from ICT software. I am very disapointed with this as i know i will loose marks for this however it was unaviodable so i had to think of other ways to get audience feedback.....
I used my peers from my class, there is 21 of us in total so 20 without my input. I asked them all to watch my pop video and give me feedback which i could use if i was able to do my project again or even improve it. Some of the feedback included things such as

• "The camera shots are extremly well filmed, with no continiuity problems"
• "In the second dance routine the lighting appears to be much darker"
• "The storyline is well thought of and the props are used greatly to portray the storyline to the audience"
• "The locations such as the dance video is a great asset, it mirrors a real media product"
• "The costume choices looked amatuer"
• 18/20 people thought that there are no things i would need change in my video if i was to do this again.
• 10/20 people thought it wouldn't be sucsessful if it was distrubted in the media.

After looking through this i agreed greatly with most of the comments in which were made and made me think of things i would do again if i could have the oppertunity to repeat the project.

• I would have planned my video more extensively, planned everyshot as it was pointed out to me that there were some errors with the shots for example you can see the tri pod in one of them.
• I also would have used more equipment for example on my poster and digi pack i would have liked to used a varitey of programs like photo shop to make it a greater quality.
• I would have gathered more 'proffesional' props for example a more contemporay dance studio rather than the one at my school.
• I also would have done alot more research into final cut pro as i had alot of difficultys with the softwear due to me not understanding.
• Finally i would have included a more glamourous choice of clothing for the artist, however it was my sister and she lives in London so when i got the opportunity to film her it was quite rushed.

I also found alot of good points which i wouldn't have changed

• The dance routine was proffesional and looked like something out of a real media peice
• The shots all matched well with no continuity errors
• The symbolism which was a key part to my video was portrayed effectively.

I also asked the same 20 people to review my ancillary products- The advert and the digi pack. Again i found alot of interesting feedback which have hindered my views and if i could re do it, it has given me alot of ideas

• "the digi pack doesn't look like normal ones" i do agree with this comment however i had intended to challenge to ideas of a normal digi pack and make it more simplistic and artistic focusing on the symbolism.
• "the advert looks very professional with the texts reinforcing this" i do agree with this, i am extremly happy with my advert however comments contrasting with this read " It looks rushed and more software could have been used" which i also agree with. I would have liked to use photo shop however i do not understand how to use it and did not have the time to research into it.

If i could do my ancillary peiecesagain i would use more software such as photoschop as most of the feedback was that it didn't look professional.

Overall I have learnt a lot from audience feedback, it has helped me to gain a better understanding about the conventions of such media products, has helped me to identify my target market as well as ultimately shaping how all of my texts have turned out. The feedback has also shown me how I could improve my products.